Word Source - www.word.sc/patronage - Dictionary definition for patronage

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patronage

noun

the act of providing approval and support; "his vigorous backing of the conservatives got him in trouble with progressives"
Synonyms: backing, backup, championship
customers collectively; "they have an upper class clientele"
Synonyms: business, clientele
a communication that indicates lack of respect by patronizing the recipient
Synonyms: condescension, disdain
(politics) granting favors or giving contracts or making appointments to office in return for political support
the business given to a commercial establishment by its customers; "even before noon there was a considerable patronage"
Synonyms: trade

verb

support by being a patron of
be a regular customer or client of; "We patronize this store"; "Our sponsor kept our art studio going for as long as he could"
Synonyms: keep going, patronise, patronize, support